The goal of this project is to redesign the B2B web portal for a global brand by modernizing its information architecture, enhancing core features and functionality, and creating a more intuitive and scalable user experience. The redesign will streamline navigation, improve content discoverability, and optimize key workflows to better support the needs of international business users across markets. By aligning the platform with current user expectations, business objectives, and future growth opportunities, the new portal will increase efficiency, strengthen engagement, and provide a flexible foundation for ongoing digital innovation.