Redesign Goal

The goal of this website redesign was to modernize the site's information architecture, visual design, and overall user experience while laying the groundwork for a future multi-site consolidation initiative. By improving navigation, simplifying content organization, and refreshing the look and feel to align with evolving brand standards, the project aimed to create a more intuitive and engaging experience for users. Additionally, the redesign established scalable design patterns, content structures, and governance principles that would support a seamless transition into the larger website merger and enterprise-wide digital transformation effort.