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Retail Website Redesign

Lead User Experience Designer | 10 weeks

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Responsive Webiste

Team members:

User Interface Designer, Lead Product Designer, Project Manager, Steakholder Team, Development Team

Redesign Goal

Refresh the brand and redesign the website to create a modern, engaging digital experience that resonates with a younger audience, strengthens brand perception, and positions the organization for future growth. The launch was strategically timed to coincide with a landmark anniversary, celebrating the company's heritage while showcasing its evolution and vision for the future.​

This space is ideal for writing a detailed description of your business and the types of services that you provide. Talk about your team and your areas of expertise. 

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IA & Art Direction

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Competitive  Analysis

Homepage_SignedIn_Desktop.png

Low Fidelity Wireframes

Homepage.png

High Fidelity Prototype

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Design System & Hand Off

IA & Art Direction
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Home_search.png
Female friends at the cafe
Now New Next

40/46

Experiences that everyone is doing now

34/67

Experiences that some brands are doing, but you might not be

3/13

Experiences that very few brands are offering

77/126

Of all experiences, the brand features just over half of the experiences tracked compared to their competitors

65+ Desktop & Mobile Screens

Wireframes | 
Homepage_SignedIn_Desktop.png
Search_Desktop.png
QuickView2_Desktop.png
Checkout_Guest_Desktop.png
Cart_SignedIn_Desktop.png
ProductDetails_SignedIn_Desktop2-1_edite
Forest Road Aerial
High Fidelity Prototype |

65+ Desktop & Mobile Screens

Homepage.png
Search Results.png
Quick Add.png
Checkout_Guest_LaunchState.png
Full Cart.png
Product page-1 copy.jpg
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Design System

20

Custom components to be reused across the entire website

4

Custom full-page components

140+

Variants of components to be used across the entire website

Website Launch ~August 2025
  • LinkedIn
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