D.C. United
I branded and created print, web, social, email, and large scale content for the 2019 season.
I also worked on outside events owned by D.C. United, theme nights and 2020 season branding.
D.C. United
I branded and created print, web, social, email, and large scale content for the 2019 season.
I also worked on outside events owned by D.C. United, theme nights and 2020 season branding.
Gifts For Seniors
Web & Mobile Redesign
Gifts For Seniors
Web & Mobile Redesign
Gifts For Seniors
Web & Mobile Redesign

Retail Website Redesign
Lead User Experience Designer | 10 weeks
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Responsive Webiste
Team members:
User Interface Designer, Lead Product Designer, Project Manager, Steakholder Team, Development Team

Redesign Goal
Refresh the brand and redesign the website to create a modern, engaging digital experience that resonates with a younger audience, strengthens brand perception, and positions the organization for future growth. The launch was strategically timed to coincide with a landmark anniversary, celebrating the company's heritage while showcasing its evolution and vision for the future.​
This space is ideal for writing a detailed description of your business and the types of services that you provide. Talk about your team and your areas of expertise.

IA & Art Direction

Competitive Analysis

Low Fidelity Wireframes

High Fidelity Prototype

Design System & Hand Off
IA & Art Direction










Now New Next
40/46
Experiences that everyone is doing now
34/67
Experiences that some brands are doing, but you might not be
3/13
Experiences that very few brands are offering
77/126
Of all experiences, the brand features just over half of the experiences tracked compared to their competitors
65+ Desktop & Mobile Screens
Wireframes |







High Fidelity Prototype |
65+ Desktop & Mobile Screens






